Associate Product Manager - Tissue Imaging Software

Hopkinton MA US
Aug 03, 2016
Oct 25, 2016
Organization Type
Full Time
As Product Manager, you will be both the market and product ambassador for your assigned product(s). This means you will be responsible for the entire brand of the product, from conception and development, to launch and marketing, to operational excellence and profitability. You will build products from existing ideas, and help to develop new ideas based on your market experience and your contact with customers and prospects. You must possess a unique blend of business and technical savvy; contributing to the bigger strategic vision and turn the crank on driving tactics in order to make the vision a reality. You must enjoy spending time in the market to understand researcher problems, and find innovative solutions for the broader market.
Duties and Responsibilities:
  • Conduct voice of customer and market research surveys using findings to drive product development and roadmap over a 3 year strategic plan
  • Specifying market user requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers
  • Serve as the product champion, ensuring product performance meets expectations and explore ways for continuous improvement and market adoption
  • Participate within a multidisciplinary team supporting new product development
  • Develop, articulate and validate crisp and compelling value propositions to attract market attention that motivate researcher decisions to select PerkinElmer offerings
  • Be the product go-to person for sales, R&D, operation, finance, legal, and other functions as it relates to your product area
  • Assume ownership for working with appropriate groups to resolve issues as needed
  • Develop effective sales tools and application roadmaps for global market execution providing sales training to global teams
  • Devise and implement tactical marketing strategies to expand market adoption of product line
  • Work closely with Marketing Communications to develop event, trade show and advertisement focus and messaging
  • Provide guidance on go-to-market strategy and make recommendations to drive product line success