Social Media Recruiting Specialist

Waltham MA US
Sep 16, 2016
Feb 28, 2017
Organization Type
Full Time
The Employer Brand Marketing Specialist is responsible for defining, maintaining, and promoting PerkinElmer’s unique employer brand. You will create the outreach that will communicate our mission, core values, culture, and our commitment to social responsibility. You will build the story of what it is like to work at PerkinElmer on a day-to-day basis and your efforts will engage the right talent and build a pipeline of individuals aligned with the company and its goals. You will work closely with the Marketing and Corporate Communication teams to ensure alignment and consistency in all brand messaging.

Responsibilities include:
  • Culture Messaging:Work closely with corporate communications and global social media team to ensure the PerkinElmer culture message that is shared internally is consistently and appropriately shared externally
  • Social Media Recruiting:Builds and executes the social recruiting strategy.Includes identifying appropriate social media platforms/channels, objectives, and content to build a best-in-class strategy
  • Curates social media content and responds accordingly and while measuring success
  • College & Organizational Partnerships:Builds strategic partnerships with key colleges and organizations (i.e. military placement agencies, outplacement services, etc.)
  • Employer Brand Materials:Assesses need and initiates the development of all materials that addresses the PerkinElmer employer brand.Includes print material, written company descriptions, the creative side of our career site, employment advertisements, etc. (partners with Marketing to execute the creative)
  • Source Identification:Assists Talent Acquisition team in identifying best possible and creative sources to attract a wide variety and diverse population of candidates
  • Build candidate pipelines by partnering with recruiting team and hiring managers to develop sourcing strategies to meet current and future hiring needs
  • Leverage candidate-facing communications, social media, and video to convey the corporate culture and candidate/employee experience