Marketing Manager, Business and Economics

Springer Nature is one of the world’s leading global research, educational and professional publishers. It is home to an array of respected and trusted brands and imprints, with more than 170 years of combined history behind them, providing quality content through a range of innovative products and services. Every day, around the globe, our imprints, books, journals and resources reach millions of people, helping researchers and scientists to discover, students to learn and professionals to achieve their goals and ambitions. The company has almost 13,000 staff in over 50 countries.

Job Duties

Reporting to the Marketing Director focusing on the Business and Economics list, the Marketing Manager will be part of a global team responsible for supporting growth and increasing usage of the assigned portfolio of books and journals by producing results-oriented, author focused marketing campaigns.  You will work closely with various Springer Nature departments to coordinate the execution of the full marketing mix a range of tactics with a focus on digital campaigns.

Specific responsibilities include:

• With guidance from the Marketing Director, create, plan, and implement multi-tactic marketing campaigns within assigned portfolio responsibilities to increase product awareness, usage, and new content submissions.
• Track and analyze marketing efforts to assess effectiveness; reports on activity results
• Collaborate and communicate effectively with editorial teams to identify promotional opportunities
• Monitor expenses and ensure adherence to budget
• Help coordinate and attend exhibits at select conferences worldwide
• Keep abreast of industry trends, competition, and generate campaign ideas based on new opportunities
• Analyze markets, market segments and competitor activities to increase the effectiveness and ROI of own marketing activities
• Proactively provide management with updates on marketing activities, ROI and budget
• Other duties as required by manager

Job Requirements

• Bachelor’s degree required
• Extensive experience (3+ years) in marketing, preferably in a (global) publishing environment
• Willingness to travel internationally
• Fluent in spoken and written English
• Well versed in digital marketing
• Broad knowledge and experience of marketing of scholarly/professional books, preferably  in the Humanities and Social Sciences environment
• Strong analytical and decision making skills
• Understanding of our target markets and ability to develop innovative strategies to reach them
• Excellent verbal and written communication skills
• Highly developed presentation and interpersonal skills with the ability to inspire, influence and persuade
• Strong ability to self-organize, prioritize, multitask, and work under pressure
• Demonstrated ability to build global relationships with other functional groups and gain cooperation from them
• Proactively facilitates change and uses own initiative to solve problems quickly
• Creative, forward-thinking, pro-active and self-motivated
• Ability to work independently and as part of a team

We offer a comprehensive benefits package that includes:

- Medical, Dental and Vision
- Life and AD&D
- 401(k)
- Flexible Spending Accounts
- Transit Accounts
- Tuition Assistance
- Summer Hours

Springer Nature is an Equal Opportunity Employer that complies with the laws and regulations set forth in the following EEO Is

The Law Poster:
http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.