Marketing Intelligence Analyst

Do you have a passion for marketing analytics? Do you enjoy interpreting data to see what stories it's telling?

The University of Queensland International Marketing and Communications team is data driven and results focused. We are seeking a talented marketing analyst who thrives on analysing the intersection of what happens between marketing channels. The ideal candidate will have a strong technical, analytical, and marketing background – with a hunger to improve campaign success.

The University of Queensland (UQ) is a world leading research and teaching institution. Consistently ranked among the top 50 universities in the world, UQ's 50,000-plus strong student community includes more than 13,000 postgraduate scholars and more than 12,000 international students from 144 countries. UQ is one of Australia's Group of Eight, a charter member of edX and a founding member of Universitas 21, an international consortium of leading research-intensive universities.

The role

Based within the UQ International Marketing, Recruitment and Admissions Unit, this position measures important business metrics to identify whether marketing and recruitment initiatives are influencing the decision making of prospective international students. It provides student trend and segmentation data to assist the recruitment and marketing conversion activities and analyses all outreach campaigns to ensure effective and efficient marketing spend.

The person

Applicants should have a bachelor's degree plus at least 2-3 years' relevant experience or an equivalent combination of relevant experience and/or education/training.

The successful candidate will possess in depth knowledge of digital marketing, along with experience in strategic and analytical management of digital campaigns. The successful candidate will also have demonstrated knowledge and experience using spread sheets, database systems as well as high level word processing skill for producing reports and presentations; proficiency in business intelligence software such as SAP Business Objects using the advanced features of Excel including macro and data-analysis as well as familiarity with Structured Query Language (SQL); experience in measuring and analysing online marketing campaigns (including organic and paid search, email, affiliate, display and social); high level of experience working with analytical software (such as Google Analytics), optimization tools for A/B testing; and experience working with content management systems (such as Drupal) and CRM and marketing automation software. Demonstrated research and analytical skills are also essential.

Remuneration

This is a full-time, continuing appointment at HEW level 7. The remuneration package will be in the range $81,883.65 - $89,559.15 per annum plus employer superannuation contributions of up to 17%.

Position Description

 PD Marketing Intelligence Analyst.pdf

Enquiries 

To discuss this role please contact Colleen Stillman-Cheng on c.stillmancheng@uq.edu.au or 07 3346 0669.

To submit an application for this role, use the Apply button below. All applicants must supply the following documents: Cover letter, Resume and Selection Criteria responses.

For information on completing the application process click here.

Reference: 500230