Business Engagement Communications Manager

Job Purpose

The Business Engagement Communications Manager is responsible for the effective planning, managing and delivering of the Business Engagement communications strategy and tactical plan. The post holder will undertake the following duties:

• General communications activity
• Management and development of the Business Engagement external web and internal intranet pages
• Producing digital and online content to enhance research and Business Engagement communications
• Managing the Business Engagement Team’s social media channels
• Media relations

Person Specification

• Educated to 2.1-degree level
• A minimum of 4 years marketing experience. CIM qualification would be an advantage.
• Excellent written English and copywriting with attention to detail – ability to personally identify potential stories, work these up and drive the creation of high quality written, video and mixed media content. Ability to constructively oversee and improve the content provided by others.
• Proven copywriting experience, with strong storytelling skills, and the ability to communicate complex matters in plain English. Flare and imagination for disseminating important research outcomes in a simple and dynamic way that resonates with business audiences.
• Experience in the formulation, project management and successful delivery of reputation development and communications strategies in a complex multi-stakeholder environment.
• Demonstrable ability to relate to, and work closely with, academic researchers or similar sources of new ideas to develop new communications that enhance reputation.
• Demonstrable experience of web site development, able to use one or more content management system, aware of the technical aspects of web sites and how they are hosted.
• Experience of developing engaging social media campaigns and digital content for marketing and communications. An understanding and appreciation of the language and tone used in social media settings.
• Experience of re-purposing and uploading content for digital media channels, including content management systems and Twitter.
• Experience of marketing and CRM campaigns to drive pipeline activity.