Specialist, Digital Communications

You will develop digital communications plan as part of our overall fundraising and donor stewardship strategy and create engaging and user-friendly new content, including the provision of design support and development of materials for our website, e-newsletters and social media platforms.

Responsibilities

Specifically you will be responsible for:

Content Generation

• Planning and developing high quality print material for the University and its academic entities that meet their communication needs.
• Managing the production of university-wide publications as well as Pakistan-specific material including manuals, brochures, articles and press releases.
• Finding creative ways of presenting information and resolving communication challenges.
• Working with the wider team to plan digital communications and new content including fundraising and donor related materials on our website and social media platforms.
• Leading on developing, creating and uploading content for our fundraising, stewardship reports, events and other activities. 
• Building relationships and working with internal and external partners and bloggers, ensuring high quality content. 
• Working alongside the donor stewardship, communications and public affairs team to develop and maintain our digital presence social media presence. 
• Producing the monthly online communications report to demonstrate success. 

Digital Marketing and Email Communications

• Developing strategies to promote and drive traffic to our website .
• Leading on producing and disseminating our e-newsletter and other e-communications including managing the scheduling, testing and deployment and subsequent performance monitoring. 

Website Development

• Ensuring content is regularly refreshed and is accurate, relevant and meets University guideline
• Contributing to the development of the "Support Us" portion of our website particularly with regards to content, usability, accessibility and system functionality. 
• Helping to identify and deliver improvements to our website and liaise with internal and external partners to progress website development. 

Requirements

• Master’s degree in Digital Communications or related discipline
• Experience of using digital communications to communicate and promote brands and services have a keen understanding of integrated campaigns 
• Excellent writing and editing skills with an emphasis on developing accessible copy, ideally for digital channels. 
• Experience in developing and delivering creative digital communications. 
• Experience of delivering social media activity. 
• Ability to manage external agencies 
• Can work under pressure, to tight deadlines and prioritize own workload