Marketing Manager (m/f) Health Sciences (Open Access)

BioMed Central (BMC) is a large portfolio of peer-reviewed open access journals for Science, Technology and Medicine. The journals span all areas of biology, medicine and health, including broad interest titles such as BMC Biology and BMC Medicine alongside specialist journals, such as Malaria Journal and BMC Infectious Diseases.

Marketing Manager – Health Sciences (Open Access)

Recruiting in: London, New York, Berlin

Full-Time Role

The Marketing Manager in conjunction with the Senior Marketing Manager will develop & implement the strategy for the Clinical & Health Sciences OA Academic Journals in the Springer Open program.

The role is pivotal within the Journals Marketing team, supporting an extensive portfolio and the Associate Director – requiring strategic and financial planning; the execution of effective marketing campaigns in line with objectives, budgets and set KPIs.

The role requires strong planning and analytical skills, and the ability to work with senior internal and external stakeholders.

The role is office based but may include occasional travel to conferences or other company locations.

Responsibilities:

• To work closely with the Senior Marketing Manager to develop and implement OA submission and usage marketing strategies; including the setting of KPIs for the team ; developing scalability and efficiency where possible; constantly looking to challenge the team status quo, striving for excellence and marketing success
• To manage the Clinical Medicine/ Health Sciences / Life Sciences marketing team, providing clear vision and strong leadership in conjunction with the Senior Marketing Manager
• To provide input and work with the Senior Marketing Manager in developing the OA marketing strategy and portfolio / cluster plans for SO journals within the portfolio; taking a strategic and innovative approach delivering against business objectives
• To assist in the development and implementation of the OA and author branding, positioning and messaging plans – to have an awareness of the wider ORG portfolios and how the brands position amongst one another
• To assist in delivery of increased revenue through digital marketing excellence
• Working with the other Marketing Managers in ORG Journals Marketing, to take an iterative approach to include A/B testing and to develop new customer engagement approaches to expand our market share in established and new & developing markets
• Ensure support for priority titles and new launches for the portfolio
• To assist in the development and implementation of the customer engagement strategy, plans and structure for the portfolio with a clear customer centric approach; to develop content cluster campaigns in order to drive registrants, usage and submissions
• To work closely with the Subject Experts and Data Insight Manager, to ensure brand & thought leadership and clear messaging  and customer-centric copy through all marketing channels (globally)
• Work with the Marketing Digital & Operations team to pilot new digital approaches & embed in existing marketing plans
• To create transparency and efficient reporting of marketing budgets, ensuring optimal reporting and positive impact on revenue & operational contributions
• Management of the overall marketing plan across all marketing channels including the review of all activity against KPI's; continuously striving to build marketing best practices
• Represent ORG marketing at external events, deputising for the Senior Marketing Manager at project team meetings, internal senior management meetings and the Open Research division internally and externally
• Collaborate with Acquisitions Editors to prepare RFP documents and materials for acquisitions
• Other duties as required by manager

Qualifications, Skills, Knowledge

• University degree, preferable in science or business / marketing or a similar qualification.
• Strong understanding and experience of working within the publishing industry
• Creative thinker, excellent listener and communicator
• Strong leader and mentor
• Strong communication and presentation skills
• Experience of working in global teams and understanding regional variations
• Ability to communicate with all levels of an organization comfortably (internal and external)
• Ability to manage multiple projects with varying priority at one time – deliver results on time and within budget
• Ability to craft integrated marketing strategies across all channels and touch points, including website, print communications, online communications and direct mail
• Proven marketing experience in developing creative and innovative marketing strategies and implementing successful results-orientated campaigns
• Excellent organizational and time-management skills
• Excellent analytical skills, experience of campaign monitoring, analysis, and reporting, able to set measurable and achievable targets
• Fluent in business level English (add additional languages where applicable)
• Global awareness of channel effectiveness by region/country

We offer a comprehensive benefits package that includes:

- Medical, Dental and Vision
- Life and AD&D
- 401(k)
- Flexible Spending Accounts
- Transit Accounts
- Tuition Assistance
- Summer Hours

Springer Nature is an Equal Opportunity Employer that complies with the laws and regulations set forth in the following EEO Is The Law Poster:

http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf.

Springer Nature is a leading global research, educational and professional publisher, home to an array of respected and trusted brands providing quality content through a range of innovative products and services.

Springer Nature is the world’s largest academic book publisher, publisher of the world’s highest impact journals and a pioneer in the field of open research. The company numbers almost 13,000 staff in over 50 countries and has a turnover of approximately EUR 1.5 billion. Springer Nature was formed in 2015 through the merger of Nature Publishing Group, Palgrave Macmillan, Macmillan Education and Springer Science+Business Media.