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PhD Studentship (ESRC South Coast DTP) - Advanced Quantitative Methods for Supporting Geolocation M

Employer
Global Academy Jobs
Location
United Kingdom
Closing date
Jan 31, 2018

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Job Details

A fully funded studentship awarded by the Economic and Social Research Council (ESRC) South Coast Doctoral Training Partnership (SCDTP) commencing in 2018/19 Academic Year.

 

Supervisory Team:

Doctor Ioannis Krasonikolakis (Southampton Business School) (I.Krasonikolakis@soton.ac.uk), Dr Mee Chi So (Southampton Business School)

This PhD project aims to use machine learning and spatial analytics techniques to understand consumer behavioural patterns in order to support marketers to make strategic decisions. Through working with an international bank, this research aims to provide an integrated view on how consumers’ behavioural patterns interact with various marketing activities. The results can be used to support and enhance targeted marketing activities such as consumers’ reward schemes or website advertisement design. This research will provide new insights for both practitioners and academic researchers.

 

Skills Required

The ideal PhD candidate of this project will have graduated with a first or second upper honor degree in the numerical area (e.g. Mathematics, Statistics, Operational Research, Business Analytics, etc.) and will ideally have experience of using one or more analytical/programming software packages (e.g. R, SAS, Matlab, etc.)

 

Funding

South Coast DTP Funding provides an annual maintenance grant (tax free) of £14553 (2017/18 RCUK rate), plus payment of all programme fees.  Other funding available for SCDTP funded students can be found on the SCDTP website (www.southcoastdtp.ac.uk).

Funding is provided for 3 years full-time PhD study (pro-rata for part-time students). Applications for 1+3 funding for students completing a Master's year prior to the commencement of PhD study are also welcome (details available at www.southcoastdtp.ac.uk).

 

Application Procedure

The closing date and time for applications is 11.59pm 31st January 2018. 

For further information about this project, please contact the lead supervisor detailed above. For more information about the SCDTP, please visit the SCDTP website or contact us at scdtp@soton.ac.uk

Company

Global Academy Jobs works with over 250 universities worldwide to promote academic mobility and international research collaboration. Global problems need international solutions. Our jobs board and emails reach the academics and researchers who can help.

"The globalisation of higher education continues apace, driving in turn the ongoing development of the global knowledge economy, striving for solutions to the world’s problems and educating a next generation of leaders and contributors."

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