Social Media Analyst/Specialist

Purpose
The Social Media Analyst/Specialist is responsible for helping drive major social media initiatives through analytics, listening, research and consulting to optimize PerkinElmer's social media strategy. This role will require strong analytical skills and a profound knowledge of social media channels, technology and best practices. This position will liaise with multiple stakeholders and colleagues to implement our program while ensuring the global channels are following corporate social media guidelines and procedures.
Key Responsibilities

• Interact and collaborate with fellow employees in a positive, proactive, and productive manner to create target audiences, provide counsel on content performance and enhance overall performance of business objectives across social media
  • Manage social reporting and analytics across social channels, while building out reports on an ongoing basis
  • Evaluate campaign performance, make strategic recommendations and adjust accordingly
  • Optimize social media paid advertising campaigns for a portfolio of internal clients
  • Use social listening tools to discover and monitor industry trends, audience sentiment, share of voice, customer interactions, compliance and best practice adoption, sales opportunities and content creation ideas
• Work closely with Global Social Media Strategy Manager and other stakeholders on global social media projects and initiatives
• Contribute to innovation, process improvement, and standardization
• Advise the business on how to monitor conversations happening around strategic growth areas and direct issues and opportunities to appropriate stakeholders
• Optimize and enhance the use of social media tools and technology
• Stay abreast of social media news and best practices to keep global teams informed and educated
• Assist Global Social Media Strategy Manager in researching potential of expanding PerkinElmer presence to new social channels through analytical findings
• Train marcom on proper processes, procedures, best practices around social analytics and monitoring
• Research content in the news through our listening tool to find timely and relevant curated content that aligns with our social media content strategy
• Capable of creating social content such as tweets, social posts, photos, and blogs for external and internal communications
• Ability to develop social content calendars and editorial plans along prioritized themes and story lines
• Familiarity with launching global social advocacy programs
• Attend 1 to 2 social media conferences per year to keep skills current and learn ever evolving best practices