Content Strategy and Operations Sr. Manager

Sr. Manager of content strategy and operations supports content success across business units, roles and regions. He or she evangelizes content strategy best practices and facilitates content alignment and efficiency through a centralized, consolidated and coordinated methodology for content lifecycle management. This role manages a content team responsible for monitoring, measuring and improving the health of the entire content ecosystem.

Your Responsibilities:

• Create comprehensive, enterprise-wide visibility for the strategy, people, processes, technology and measurement that contribute to improved content lifecycle management
• Conduct a first-time content audit (if not already in place) for owned and third-party Web sites, customer portals, partner portals and internal data repositories; use a phased approach and a timeline that enables effective management of the scope and scale of the audit
• Perform annual content audits and oversee ongoing maintenance of content library, coordinate content amnesty days and evaluate outputs
• Perform gap analyses on how the content inventory maps to internal and external audiences, along with their specific journey requirements
• Facilitate a quarterly cross-functional content council to foster knowledge sharing, collaboration and progress around content best practices and challenges
• Conduct monthly content inventory and curation updates to central repositories
• Manage and develop the team of designers and copywriters
• Develop a universal content taxonomy to be standardized and implemented across systems
• Manage centralized editorial calendar and staff to support content visibility, transparency, production, brand governance and regulatory compliance (if relevant)
• Implement methodology for calculating, tracking and analysing content investment
• Develop and socialize corporate content governance policies
• Co-own and co-manage requirements definition, selection and implementation of content-related technologies