Assistant Manager - Market Research

Aga Khan University Hospital invites applications for the position of Assistant Manager-Market Research.

Responsibilities

You will be responsible for the variety of task including:

• planning, conducting and report patient satisfaction surveys for AKUH, Pakistan.
• designing, planning, fielding, analyzing and reporting primary market research studies that provide strategic recommendations and direction to service lines and management.
• collecting and analyzing secondary data that provide strategic recommendations and direction to service lines and management.
• collecting, monitoring and tracking competitor information/ activities including pricing and market intelligence.
• continuously review and improve the current methodology for conducting patient satisfaction surveys, primary and secondary market research.
• designing, tracking and monitoring metrics and key performance indicators to support marketing, communications and hospital activities.
• oversee and provide technical expertise, direction and support data collectors and market research associates, as necessary. 
• providing mentorship to staff and summer interns.
• respond to the needs of the institution and conduct training sessions on Research techniques and activities on a periodic basis.
• any other tasks assigned by the Manager or Director.

Requirements

• Candidate should possess a Master’s degree in Statistics, Marketing or Market Research from a recognized institution.  
• Over 4-5 years of work experience in the field of market research and marketing, preferably in health services.
• Proficient in the use of Microsoft products (Word, Excel & Access); and other software, particularly Statistical Programme for Social Sciences (SPSS).
• Excellent analytical data presentation skills.
• Ability to share knowledge and provide guidance and direction to the Marketing Team for conduction research activities.
• Strong verbal and written English language skills.