SEO / SEM Specialist

The University of Queensland (UQ) is about to significantly invest in a best practice digital Customer Experience transformation program. The aim of the program is to enhance the University's position, relationships and reputation with its various stakeholder groups through high quality marketing and communication strategies. UQ is looking to recruit a number of newly created key roles to develop our bench-strength in customer experience, digital marketing and program delivery.

The CX Program is a joint partnership with Information Technology Services (ITS) and Office of Marketing and Communication (OMC) and aims to deliver a host of benefits to UQ through the provision of strategy, performance measures, technology platforms, policies and processes to enable an enterprise wide, coordinated personalised engagement experience for all of UQ's key stakeholder groups.

 

The role

The SEO/SEM Specialist is responsible for the analysis of online data and trends to understand online behaviour and customer experiences, with a focus on search engine marketing and search engine optimisation campaigns. The SEO/SEM Specialist is also responsible for implementing SEO/SEM strategies for UQ, and to assist with the creation of marketing content for social media purposes.

 

The person

Applicants must have experience in a senior CX and digital role, with experience in the design and implementation of SEO/SEM strategies and strategic CX to support business goals. The ability to develop innovative and creative programs and solutions, is a must, as is the ability to influence and negotiate with stakeholders across formal structural boundaries.

The University of Queensland values diversity and inclusion and actively encourages applications from those who bring diversity to the University. Please refer to the University's Diversity and Inclusion webpage for further information and points of contact if you require additional support. Accessibility requirements and/or adjustments can be directed to recruitment@uq.edu.au.

 

Remuneration

This is a full-time, continuing appointment at HEW Level 8. The total remuneration package, including employer superannuation contributions of up to 17%, will be in the range $110,760 - $124,369 p.a.The University of Queensland offers competitive options including salary sacrificing, on campus childcare, leave packaging and discounted private health insurance, as well as many other benefits. This position is based in Toowong, close to excellent public transport connections. You would be expected to attend the St Lucia campus for meetings as required, taking advantage of UQ's free frequent shuttle bus.

 

Enquiries

To discuss this role please contact Anna-Maree Shaw, Head of Customer Experience and Digital on +61 7 334 67622 or by email at anna.shaw@uq.edu.au.

To submit an application for this role, use the Apply button below. All applicants must supply a resume and covering letter which addresses the selection criteria. For information on completing the application process click here.

You must have valid Australian work rights to apply for this role. Visa sponsorship is not available for this position.